The users of my final project will be students from grades 4-12 and adult instructors. The majority of the students are advanced readers. Both students and instructors will be familiar with the four words I selected and are very creative people.
I think my solutions will work for the following reasons:
Robotics – I used the Berlin San FB Demi font along with the Cog auto shape from Adobe Fireworks to create the gears. Lohr (2008) mentions that you can use type to express emotion or to enhance a message (p. 213). I think the typeface I used makes robotics seem fun and less threatening to people who may be intimidated by the concept.
Building – I used Consolas as the font because it is mono-spaced which allows for the letters to line up evenly. I think the stacking of the letters shows that it is building, but is still readable. I wanted to spell the word from the bottom up, but it became difficult to read since we usually read from top to bottom, left to right. I think this typeface in addition to decreasing the leading adds a structural feel to the word, but still makes it one word. Lohr (2008) shared an example of how decreased leading in a multi-line title helped it seem to belong together (p. 236).
Program – I used the word “program” in the Bauhaus 93 font to mask the binary code in the Consolas font. The binary code in the background adds more meaning to the word “program” that could be misinterpreted to mean something other than software programming.
Solutions – I used Times New Roman and symbols for some of the letters in the word “solution.” I added the equal sign, parenthesis, and square to make it tie to solving more complex types of problems. I think the mathematical symbols helps to make the solutions seem more advanced and exciting.
I had a friend look at my images. We discussed the design of “building” the most to determine the most effective way to arrange the letters, starting at the top left and moving either straight down to down and to the right. We decided on going in the direction that we normally read.
Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.